Avatar Sets Another Record
It might have missed out on a best picture Oscar, and James Cameron best director but Avatar still continues to break records. This time for the fastest selling home entertainment release of all time, in North America.
The film shifted a stunning 6.7 million DVD and Blu-rays in four days, surpassing the previous record set by The Dark Knight in 2008.
Film studio 20th Century Fox said the movie was also the fastest-selling release on the Blu-ray format alone in North America.
It was released on 22 April – “Earth Day” in the US and Canada as well as other countries – to co inside with Avatar’s environmental theme, Fox said.
The science-fiction adventure, about a marine who infiltrates a race of giant blue aliens called the Navi, is reportedly the most expensive film ever made, with a budget of at least $300m (£185m).
In January, it became the highest-grossing movie of all time, overtaking the $1.843bn (£1.19bn) taken by 1997′s Titanic – also directed by Cameron.
The figures were not adjusted for inflation or the higher cost of Avatar’s 3D film tickets.
Last week, Cameron told the Los Angeles Times that Avatar, which mixes live action with digitally-created performances, would be re-released this summer with an extra seven minutes of footage. As to how well that is going to go down is anyone’s guess.
He also told the paper the sequel to the film would be centred around the ocean on the planet Pandora. One can only imagine the budget or cost for that!
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